Working closely with Certified Cicerone and Brewer, Bryan Kreuger, I was tasked with leading brand development for Boundary Bay Brewery’s Galbraith Mountain Beer Series.
Named after the Galbraith Mt. trails in Bellingham, WA the beer series intends to capture a taste of the great outdoors and the adventurous spirit of the PNW. With seven unique beers in the line-up, I worked closely with Bryan to help execute the promotional marketing and branding aspects of the series.
Here is the original logo I created for the first beer released in the series, Cedar Dust IPA.
From brochures to digital advertisements, I've designed marketing collateral for brands, products and businesses alike.
As the Marketing & Design Coordinator for Boundary Bay Brewery, I was in charge of brand development and marketing for their expansive craft beer line (30+ styles). I worked closely with the managers of each department keeping them informed and providing details about upcoming beer releases, brewers nights, and pairing dinners. It was my responsibility to create and provide the materials our staff needed to sell a product or promote an event -- and how best to go about doing it.
Here's an example of the Cabin Fever handbill I designed for our FOH staff and distribution team to promote pre-sales and generate hype in anticipation of it's release.
Upon completing a six month intership with Disidual Clothing, I realized I had a knack and passion for merchandise design. I enjoy the process of taking a concept, creating a design and bringing it to life in tangible form. From buttons to bike jersies, window clings to coasters, I've created countless merch and apparel items.
(Don't ask me why, but hats in particular have become a specialty of mine. This here is a fitted cap I designed for Boundary Bay).
Walking down the street and spotting my apparel; that's an awesome feeling. But you can always take it a step further. Encouraging and influencing social sharing of a brand/product helps drive engagement, increases potential leads and strengthens overall SEO efforts. An example of this is the #BounderOn hashtag campaign I began at Boundary Bay in 2014.
I've successfully promoted hundredsof events through digital, for print, and in-house channels. While all mediums have their perks, I've found digital marketing to be the "cream of the crop" in this day and age.
However, when it comes to digital marketing and social media, there are tactics involved (and no, it's not "just Facebooking"). Many businesses experience a lack of results for two main reasons: 1) They are not effectively using their channels and 2) There simply isn't enough time to manage them.
Growing your number of online followers is a slow process that requires consistency. The end goal is to acquire honest, authentic and reputable followers. Standard best practices of social media-use include: encouraging inbound links to your website, optimizing your posts for searches, influencing social sharing, and audience targeting. Bottom line: more engagement + high quality posts = increased online brand presence.
Think of it as an "If you build it, they will come", scenario.
The contributions I'm able to make towards causes I care about undoubtably has been the most rewarding part of my career path.
In my role as Marketing & Graphics Coordinator at Boundary Bay I was directly involved with a multitude of non-profit fundraisers. From initial concept to day-of execution, I’ve helped market, plan and carry out some amazing projects that have been both personally and professionally rewarding.
In 2014 Boundary Bay and it's incredible staff was honored with Washington's Small Philanthropic Business of the Year award. Working with more than 100 non-profits annually, Boundary is known for it’s dedication to the local community and beyond. A great example of this being the Prayer Flag Fundraiser we facilitated, raising just under 100k to go towards rehabilitation efforts in Nepal after the 2015 Earthquake.
The examples provided on this site represent a snippet of the designs, ideas and pieces I've worked on. One of the projects I'm currently involved with is a website redesign for Two Steps Forward Training. Here's a couple more projects I'd love to share with you.