http://www.katerosengren.com/hello daily 0.75 2017-02-02 https://static1.squarespace.com/static/55ccd097e4b0ad0fe77dc33d/t/588beebd440243ce2c7ccc78/1485565632949/ WELCOME https://static1.squarespace.com/static/55ccd097e4b0ad0fe77dc33d/t/588bedc33e00be9100cc7c05/1485565404912/green-1846861_960_720.jpg WELCOME http://www.katerosengren.com/splashpage-1 daily 1.0 2020-01-24 https://static1.squarespace.com/static/55ccd097e4b0ad0fe77dc33d/t/55de54e2e4b09f6b37cbe541/1440634083451/kate.jpg < http://www.katerosengren.com/connect daily 0.75 2017-01-28 http://www.katerosengren.com/create daily 0.75 2017-02-02 http://www.katerosengren.com/new-page-1 daily 0.75 2017-02-11 https://static1.squarespace.com/static/55ccd097e4b0ad0fe77dc33d/t/589bb68615d5db3ff21955ba/1486609533409/cabin_fever_sell_handbill.png collateral cont. Handbill Handbills as such were made for Boundary Bay's distribution team. They were also used by bartenders and servers as a study tool. With a little bit of handbill "homework" and memorization, they could more accurately describe the tap line-up to customers. https://static1.squarespace.com/static/55ccd097e4b0ad0fe77dc33d/t/589bfc7b6b8f5b843a330427/1486617768343/ collateral cont. Fact Sheet I was in charge of the PR launch of Boundary Bay's first gluten-reduced beer, Safety Break ISA. One of the first and only certified reduced-gluten beers in the United States! This ended up being a challenging yet exciting PR endeavor due to FDA labeling regulations. Here is an example of a fact sheet I created for Safety Break. More... https://static1.squarespace.com/static/55ccd097e4b0ad0fe77dc33d/t/589bba93d2b85771b5b3d986/1486609546947/take%26bake_cheese.png collateral cont. Handbill Boundary Bay doesn't just serve beer you know. Equally known for their fresh, NW-take on pub food, the menu is plentiful and can be catered to those with dietary restrictions (Gluten Free, Vegan and Vegetarian). One of their most famous dishes is the ultra cheesy Mac N' Cheese. This particular handbill was created for take-and-bake Super Bowl orders. https://static1.squarespace.com/static/55ccd097e4b0ad0fe77dc33d/t/589bb7da6b8f5b843a2faaec/1486609553495/diversion_2014chard_facebook.png collateral cont. Digital Facebook Ad It's important to tailor social media images to each channel's unique post dimensions (Facebook, Twitter etc.). When this ad was clicked, the user was redirected to the Amazon product page where the wine could be purchased. Using Google Analytics, I was able to track the performance of the ad across all channels. The more you post, the more you'll discover which content, timing and frequency is right for your brand. https://static1.squarespace.com/static/55ccd097e4b0ad0fe77dc33d/t/589bb672197aea56d58a9142/1486609506851/imperial_porter_handbill.jpg collateral cont. Handbill I've designed numerous handbill sell sheets in accordance with Boundary Bay's beer release schedule. Handbills like these are used by their distribution team to pitch tap placements at various locations throughout WA. Here’s the sheet I designed in celebration of their 5,000th batch of beer ever brewed, an Imperial Porter. https://static1.squarespace.com/static/55ccd097e4b0ad0fe77dc33d/t/589bb7bea5790a35876a4446/1486609528755/wwk_beer_fact_sheet.png collateral cont. Fact Sheet One of my first "overhaul" projects at Boundary Bay was the redesign their original B/W beer fact sheets. The new template I created features bold text, vivid images and bright colors to pair with each beer's unique style. With 30+ sell sheets to create, each design features a different color scheme. http://www.katerosengren.com/event-marketing daily 0.75 2017-02-09 https://static1.squarespace.com/static/55ccd097e4b0ad0fe77dc33d/t/589bcc9bbe659460912f3f4b/1486605566038/ event marketing Weekly Events There's always something going on at Boundary Bay. Here's the weekly reoccurring lineup of events I worked to market and promote in-house and online. At any given time, I'd also be juggling the promotion of larger special events that would often take place over the weekend. To give you a bit of breadth and scope, we worked with more than 100 non-profits annually hosting and promoting events. More... https://static1.squarespace.com/static/55ccd097e4b0ad0fe77dc33d/t/589bca33a5790a35876b3ac0/1486605197732/SKI2SEA_poster.jpg event marketing Ski to Sea This is a big weekend for Bellingham, specifically for Boundary Bay. Every year, four days of events are packed into one (extra long) weekend. As you can see from the Ski to Sea 2014 poster design, it's quite the annual affair. https://static1.squarespace.com/static/55ccd097e4b0ad0fe77dc33d/t/589bca44197aea56d58ba266/1486605298097/zodia_dinner.jpg event marketing Zodiac Dinner Sail I worked closely with the staff of the Schooner Zodiac to plan, brand and market a sunset beer pairing cruise. Here is a sample digital ad image I created and promoted online. Sold out in a matter of hours, this was one of Boundary's most viral social media campaigns to date. More... https://static1.squarespace.com/static/55ccd097e4b0ad0fe77dc33d/t/589bcaa920099ecd1ba43a26/1486605694186/jazz_project_handbills.png event marketing Jazz Project Summer Concerts Concerts occur daily at Boundary Bay, especially during the summer months in the Beer Garden. Here is one example of a handbill I created for Tuesday Jazz Night's. With a full-time in-house marketing member (me!) I designed custom collateral for every event hosted by Boundary. https://static1.squarespace.com/static/55ccd097e4b0ad0fe77dc33d/t/589bca6bb3db2bc2b2503c0b/1486610895903/paramount_poster.png event marketing "Bellingham Blonde" at the Paramount When our Seattle Distribution Manager notified me of a permanent tap handle placement at the Paramount Theatre, well, I had to create something to showcase the news. https://static1.squarespace.com/static/55ccd097e4b0ad0fe77dc33d/t/589bcab4d2b85771b5b4b6f0/1486612158784/BIFT_poster.png event marketing Beer, Improv & Food Trucks What’s the heck is that? BIFT stands for Beer, Improv & Food Trucks. Every Tuesday night, local improvisers take the stage in the Boundary Bay Beer Garden for two hours of laughs, delicious brews and yummy grub. I worked closely with Boundary’s event manager, Jenny Schmidt, to execute the launch, staffing and in-house/online promotional aspects of this event. More... http://www.katerosengren.com/other-1 daily 0.75 2017-02-09 https://static1.squarespace.com/static/55ccd097e4b0ad0fe77dc33d/t/589c0f23c534a5c46baeb43e/1486622593687/ other Big DeVine Collaborating with designer Jenny Paulo, I helped develop a marketing plan for Rainier Wine's newest brand: Big DeVine. With three varietals in the lineup, I worked to build content and generate collateral. https://static1.squarespace.com/static/55ccd097e4b0ad0fe77dc33d/t/589c0d2cbf629a8983ff7d98/1486622548369/nautical_old_man.png other Nautical Old Man Logo Redesign For Boundary Bay Brewery’s 20th anniversary I wanted to do something to spruce up their original “Old Man” logo. Intending to highlight Boundary’s nautical roots, I modified the black and white image to include a compass and a touch of green to make the logo pop. https://static1.squarespace.com/static/55ccd097e4b0ad0fe77dc33d/t/589c0d70db29d6701857f86d/1486622573859/boundarybay_menu.jpg other Menu Design Menu design for Boundary Bay Brewery & Bistro. https://static1.squarespace.com/static/55ccd097e4b0ad0fe77dc33d/t/589c0d55a5790a35876e3f57/1486622564619/sherpahouse_tap_handle.png other Tap Handle Himalyayan Pale tap handle design for the Sherpa House in Seattle. https://static1.squarespace.com/static/55ccd097e4b0ad0fe77dc33d/t/589c0d4abebafbeb4a62da68/1486622557008/ other Keg Wraps Keg wraps designed for Boundary Bay. https://static1.squarespace.com/static/55ccd097e4b0ad0fe77dc33d/t/589c095646c3c49db01bf8f0/1486622587534/Portlandia_14Momtazi_FRONT.jpg other Portlandia Momtazi Pinot Noir I worked in coordination with designer, Jenny Paulo, to create Portlandia Wine's Momtazi Pinot Noir label, developing marketing content and collateral to aid in the launch and sales of the new varietal. http://www.katerosengren.com/new-page daily 0.75 2017-02-10 https://static1.squarespace.com/static/55ccd097e4b0ad0fe77dc33d/t/589bbc7686e6c0e335114f44/1486680070741/galbraith_poster.jpg featured cont. Galbraith Mt. Series Poster Main poster design for the Galbraith Mt. Series. Individual 11x17's were created for each of the seven beers to follow. They included (in order): Cedar Dust IPA, Lost Giants CDA, Safety Break ISA, Not Shawn's Saison, Wonderland Belgian Strong Golden, Whoopsie Woodle Vienna Lager & Kaiser Schwarzbier. https://static1.squarespace.com/static/55ccd097e4b0ad0fe77dc33d/t/589d232529687f17d2d71b6b/1486693194504/cedar_dust_fact_sheet.png featured cont. Cedar Dust Fact Sheet One of my first projects at Boundary Bay Brewery was the redesign their original B/W beer fact sheets. The new template I created features bold text, vivid images and bright colors to pair with each beer's unique style. With 30+ sell sheets to create, each design features a different color scheme. https://static1.squarespace.com/static/55ccd097e4b0ad0fe77dc33d/t/589bbc65893fc03f8b7178fb/1486680064787/cedar_dust_cap.jpg featured cont. 5-Panel Cedar Dust Hats Custom, one-of-a-kind five-panel Cedar Dust Hat I designed from scratch, materials and all. The cap features a distressed leather bill with two-tone gray panels. I created the cedar dust logo and worked with Blind Alley Leather Co. to create the burned patches. Each hat's patch is a little bit different making it a truly unique piece. More... http://www.katerosengren.com/mer daily 0.75 2017-02-11 https://static1.squarespace.com/static/55ccd097e4b0ad0fe77dc33d/t/589c022ca5790a35876de146/1486620362870/ merchandise Slouch Beanies Fitted caps and snapbacks in the summer, beanies for the winter. Here's a slouch beanie hand embroidered with Boundary's BB hop logo with "Bellingham" sewn underneath. Also comes in pink! https://static1.squarespace.com/static/55ccd097e4b0ad0fe77dc33d/t/589bfd9846c3c49db01b8b55/1486620344741/fitted_caps_matt_casey.jpg merchandise Fitted Caps Take your pick, Matt (Distribution Manager) or Casey (Ops Manager). Matt's wearing the navy cap with grey embroidery and Casey, the beige with light brown embroidery. https://static1.squarespace.com/static/55ccd097e4b0ad0fe77dc33d/t/589bfddfb8a79b54360f9969/1486620350649/BoundaryBayBrew_canariShortSleeve-v04_03-25-15.jpg merchandise Canari Bike Jersey Biking is kind of a big deal in Bellingham. Every spring, Boundary Bay releases a custom short-sleeve Canari Cycle jersey for their avid beer-drinking-bikers. Here's the 2015 version. https://static1.squarespace.com/static/55ccd097e4b0ad0fe77dc33d/t/589bff5a440243e68289f419/1486620370031/hydro_oldman.png merchandise Boundary Bay Insulated Growler Keep your beers cold (or soup warm!) for days with this double steel-walled, 67oz growler. The perfect sidekick for any adventure! These are a hit at the brewery and come in two different styles. https://static1.squarespace.com/static/55ccd097e4b0ad0fe77dc33d/t/589bfdb4e4fcb56412f5439c/1486620336712/fitted_cap_blue.jpg merchandise Fitted Caps Close-up shot of Boundary Bay's navy "BB Fitted Cap" I designed these fitted caps to include Boundary Bay’s signature BB logo with their Save The Ales slogan underneath. Back of the cap reads Brewed in Bellingham, WA. The embroidery is purposely off-centered to the right (because that’s the cool thing to do these days). https://static1.squarespace.com/static/55ccd097e4b0ad0fe77dc33d/t/589c02975016e19a30c3ca36/1486620375941/ merchandise 5-Panel Cedar Dust Cap Custom, one-of-a-kind five-panel Cedar Dust Hat I designed from scratch, materials and all. The cap features a distressed leather bill with two-tone gray panels. I created the cedar dust logo and worked with Blind Alley Leather Co. to create the burned patches. Each hat's patch is a little bit different making it a truly unique piece. More... http://www.katerosengren.com/fundraiser daily 0.75 2017-02-09 https://static1.squarespace.com/static/55ccd097e4b0ad0fe77dc33d/t/589bc832d482e952004ecdf0/1486669977883/purple_for_paige.png fundraisers Purple For Paige When Anne Malone approached me with an idea to host a fundraiser for her daughter, Paige, we immediately got to work planning. Anne had already come up with the slogans Team Paige Strong & Purple For Paige she just needed marketing collateral to pair with it. The project began as an in-house silent auction fundraiser, spearheaded by Anne and Catering Manager, Ilana Knudsen but quickly grew community support, in Bellingham and beyond. The project is now ongoing and aims to raise awareness surrounding juvenile epilepsy and treatment options. More… https://static1.squarespace.com/static/55ccd097e4b0ad0fe77dc33d/t/589bc9a3cd0f68716258ef46/1486617400482/ fundraisers Washington Brewshed Alliance The Washington Wild Brewshed Alliance helps people make the connection between conservation work protecting wild waters and superior downstream beer. I got Boundary Bay involved with the program and worked closely with the WBA to encourage more breweries to participate. https://static1.squarespace.com/static/55ccd097e4b0ad0fe77dc33d/t/589bc990e4fcb56412f2ce91/1486617374410/pipes+and+drums.png fundraisers Operation Warm Supporting the Bellingham-Whatcom County Firefighters "Operation Warm" program, I helped promote this annual fundraiser. The Pipes & Drums Benefit raises funds to help children in need by providing them with new warm coats.   https://static1.squarespace.com/static/55ccd097e4b0ad0fe77dc33d/t/589bc81b8419c2aedd702528/1486617465326/barbs_beer_poster.png fundraisers Barb's Beer Project I worked closely with Tom Murphy, founder of the Barb’s Beer Foundation, creating design collateral and marketing to restaurants and taverns to put “Barb’s Beer” on their taps. Barb’s Beer was brewed to raise funds to support research to find a cure for non-smokers lung cancer. As the slogan states, “Every Sip Takes us a Step Closer”. Here is an example of a poster I created for partners and businesses participating in the project. It was truly an honor to work with Tom and I encourage you to learn more about this incredible foundation he created in honor of his wife, Barbara. More... https://static1.squarespace.com/static/55ccd097e4b0ad0fe77dc33d/t/589bc95bb8a79b54360d131a/1486617337798/ fundraisers Bellingham Brewers Ball Definitely the most fun promotional project to date, if the photo tells you anything. The idea of a "Brewers Ball" was birthed as a fundraising event for the Bellingham St. Patrick's Day Parade. The endeavor was led by myself, Jenny Schmidt, Casey Diggs and Jon Kull. Together, we convinced all eight breweries in town to co-host the first ever (80's themed) Bellingham Brewer's Ball with proceeds going to the annual community St. Patrick's Day Parade. Here's an embarrassing taste of some of our gorilla promotional work. Video... https://static1.squarespace.com/static/55ccd097e4b0ad0fe77dc33d/t/589bc96bd2b85771b5b4a678/1486617355515/savethetails-01.jpg fundraisers Save the Tails Using spent grain from Boundary's brew facility, I worked with our Brewers and Kitchen Staff to develop a tasty treat for our beer/dog-loving customers. Doggy biscuits were sold in-house with all proceeds going towards the local Whatcom Human Society. http://www.katerosengren.com/about daily 0.75 2017-02-10 https://static1.squarespace.com/static/55ccd097e4b0ad0fe77dc33d/t/589c1d80d1758eddbde6c6f4/1486680277315/ About http://www.katerosengren.com/contact daily 0.75 2017-11-15